With you every step

We count ourselves lucky to be involved in our clients’ communication journeys from the inception of an idea to content completion.

The Red Dress

The Red Dress is an award-winning global collaborative embroidery project conceived by artist Kirstie Macleod and created by 380 individuals from 51 countries over 14 years. In addition to editing and co-authoring the much-anticipated book documenting and celebrating the project we've provided a suite of comms and PR services to support the book launch.

FEIN Collections

We guided FEIN Collections [made in new york city] through its editorial inclusion in the Life Magazines portfolio, helping the gallery hone its voice and authentically communicate its brand personality and founder Danielle L. Newns Fein's passion for curating art.

Freelancer Magazine

SaltBaked Founder Emma Bovill was invited to contribute to Freelancer Magazine Issue #16, Copywriting & Content Creation talking about managing clients, workload and the work-life juggle as a solo parent and content creator.

Kind To Mind

Kind To Mind is an organisation that provides mental health and personal development services to groups, individuals and workplaces. SaltBaked Founder Emma Bovill has had a number of articles on emotional wellbeing published on the Kind To Mind blog.

The Artmanac

The Artmanac is a pioneering print and digital publication focusing on the art scene in an around the Cotswolds, shining a light on the region's talented creatives and latest initiatives with in-depth interviews, news and features alongside eye-catching artwork. SaltBaked Founder Emma Bovill edits the quarterly magazine.

Great British Life

SaltBaked Founder Emma Bovill is a contributor to several Great British Life magazine titles. She writes an art column and regular articles for Somerset Life and has been commissioned by Cotswold Life and Devon Life for high profile interviews and features.

Integro Accounting

We created engaging video and social media content for Integro Accounting's sponsorship of National Freelancers Day by IPSE 2024 and carried out a website health check to improve tone of voice and user journey ahead of the event. We continue to provide consultancy and support across a number of communications projects including an inclusion in Freelancer Magazine Issue #17 'The Freelance Finances Edition'.

Dr Tavs Jorgensen

We curated the written content for a booklet covering research exploring innovative approaches with the ceramic extrusion process led by Dr Tavs Jorgensen, Associate Professor at the Centre for Print Research (CFPR) at the University of the West of England (UWE Bristol). This involved close collaborative working with the author and designer. We also secured an online feature with Dezeen covering the extrusion of cob bricks for low-carbon construction featuring an engaging video we scoped out and scripted.

Otters Home Search

Independent home search consultancy and property buying agency Otters Home Search is brilliant at what it does. We've helped the business position itself as professional yet approachable, delivering invaluable expertise with warmth and intuitive understanding, teasing out authentic brand stories and opportunities to share advice across the media and the OHS website.

Jim O'Sullivan

We're delighted to be collaborating with author Jim O'Sullivan as he develops his literary career. This has involved securing coverage of his book launch for The Steam Catcher at The Wilson Art Gallery and Museum in Cheltenham, speaking opportunities including at Cheltenham Literature Festival and on Cotswold Radio and bookshop representation.

Mette Bjerknes

We're helping to raise the profile of Norwegian-born, Cheltenham-based F2 powerboat pilot Mette Bjerknes and her team JRM Racing through targeted PR activity and public outreach. Gloucestershire Live used our compelling press release as the basis of an online article focusing on Mette's incredible talent and the exciting but little known world of powerboat racing.

Louise Jackson Interiors

We captured the essence of the Louise Jackson Interiors brand for a press release celebrating their bespoke design service distributed across relevant lifestyle and industry sectors. We knew this wasn't simply showcasing a service or highlighting USPs but creating a platform for an authentic story to be told and true passion to shine.

Arts Diverse-City

We approached Gloucestershire Live on behalf of community-driven organisation Arts Diverse-City to amplify awareness of the 'Changes in Waves Windrush 75' programme of events at Gloucester Docks ahead of Black History Month 2023. Celebrating the impact of the Windrush community on the city's cultural heritage, the event included a journey aboard the Queen Boadicea II from the National Waterways Museum along the Gloucester Sharpness Canal, evoking the voyage of the Empire Windrush.

Deborah Harrison Sculpture

We collaborated with Gloucester Cathedral and Gloucestershire Hospitals NHS Foundation Trust to promote the installation of Deborah Harrison's sculpture 'The Hand of Fannie Storr', a visual legacy of the life of the first Director of Nursing Education in Gloucestershire, as part of NHS’ 75th anniversary celebrations at the Cathedral. We continue to support the award-winning artist, raising the profile of her projects and commissions through compelling stories and connecting with relevant organisations including highlighting the inclusion of her work 'Valley of the Shadow' on the cover of Tackling Torture: Prevention in Practice by Malcolm D. Evans and the launch of the book at the Bonavero Institute of Human Rights.

Centre For Print Research

We secured and composed a series of feature articles in Somerset Life magazine for the Centre For Print Research (CFPR) at the University of the West of England to promote their artist in residence programme and the extraordinary artworks being produced through the collaboration, knowledge sharing and innovation at the CFPR. We also created content for the CFPR website and PR outreach activity for the Woolwich Contemporary Print Fair.

Alastair Gibson

We’re working closely with carbon fibre pioneer Alastair Gibson to raise awareness of the innovative artist as his work takes an exciting new direction. The collaboration has included cross-channel PR activity as well as editorial consultancy and content production for digital and print.

ArtÓ

We carried out the website content build for www.myarto.co.uk, working in close collaboration with ArtÓ’s web designer and photographer to bring the unique concept of the new gallery workspace to life. We continue to provide timely and engaging content for ArtÓ including blogs, social media posts and magazine articles as well as coordinating photoshoots.

Gemma Kelly Fitness

We know it can feel hard to translate great ideas into compelling content. We helped tease out core objectives and took a deep dive into brand identity to put together a tailored communications strategy for Gemma Kelly Fitness. We also undertook a website health check to ensure the digital presence reflected the brand’s professionalism and commitment.

Park Gallery

Following a change of business owner and a move in a different artistic direction, Park Gallery needed a sense check of their website. We provided constructive feedback on the user experience of www.parkgallery.co.uk considering elements such as navigation, branding and visuals, calls to action, readability and tone of voice.

How utterly beautiful this article is - thank you so much! It really captures what we are trying to do here so well - genuinely touched.
East Quay
Jess Prendergrast | Director
Spring 2024
I received the article and I must say... it's brilliant! It's gorgeous how you catch everything in a logical composition. It's amazing to read another person's words about myself. I have always admired people who can use words vividly. Thank you!
Sea Nest Art Studio
Aga Kubish | Artist
Winter | 2023
The article is absolutely fantastic! Thank you! You are very talented!
Moorwood Art
Camilla Drinkall | Curator
Winter | 2023
It's a brilliant article and so beautifully written, thank you so much for understanding and connecting with the project so deeply.
The Red Dress Studio
Kirstie Macleod | Artist
Winter | 2023
Anyone can write words, but SaltBaked can make them sing.
ArtÓ
Tony Finn | Founder
Summer | 2022
Rarely do you get to work with someone for whom their profession is such a passion and for whom it comes so naturally.
Gemma Kelly Fitness
Gemma Kelly | Founder
Autumn | 2022
Emma has an great eye for detail and a mind for customers and clients.  Her perspective and health check report were really useful and I look very much to draw upon her input in the future too.
Park Gallery
Darren Chandler | Owner
Summer | 2022
Emma was able to package up my core messaging and business values into eloquent prose that spoke from the very heart of my brand.
Gemma Kelly Fitness
Gemma Kelly | Founder
Autumn | 2022
The piece of writing is exactly what I was looking for and needed, you are a very clever writer and person, how lucky am I.
Alastair Gibson
Alastair Gibson | Artist
Winter | 2022
I really appreciated reading your fresh impressions, which you imparted in such an approachable yet analytical way.
Lynne Walmsley-Lowe
Lynne Walmsley-Lowe | Owner
Spring | 2023
“What a fascinating piece!! Beautifully written! I was transported to that Tuesday morning!”
Lindy Allfrey Art
Lindy Allfrey | Owner
Spring | 2023
Oh the blog is great! Love the writing and the insight to a world I’m familiar with but have never experienced from the other side - it’s really interesting! The piece is fantastic.
Discovery Art Class
Jessie Carr | Owner
Spring | 2023
Your writing is quite superb, a thoroughly immersive experience. That’s quite a feat. Full of observations that manage to shift the reader’s environment.
Hamish Blakely
Hamish Blakely | Artist
Spring | 2023
It has been a pleasure working with you. I have read what you put together a few times and I was really touched. You have captured it so well and you write so nicely.
Fisher GT Financial Group Pty Ltd
Peter Fisher | Financial Director
Summer | 2023
You are such a wonderful writer congratulations on such a lovely, lovely piece! I am so honoured by it, really you have captured exactly all the favourite things about what I am trying to do, just perfectly - thank you.
Chris Perry Art
Chris Perry | Artist
Autumn | 2023
Thank you so much for sharing your wonderful article, it’s brilliant! You’ve covered so much, it’s a great piece and I’m sure will bring lots of people to the exhibition.
South West Heritage Trust
Sarah Cox | Exhibitions and Programme Manager
Autumn | 2023
I just want to let you know how pleased I am (and we all are) with the Drawing On article you crafted. It was such a lovely surprise for the group to discover! The group is very proud and thrilled to have been highlighted so meaningfully.
Drawing On
Revd Gill Sakakini | Pioneer Priest in the Arts
Autumn | 2024
Oh wow, it's brilliant! I absolutely love what you've done with my story, it's authentic and I can really feel 'me' come across in it. I'm very happy.
Sian Cann | Visually Impaired Photographer
Autumn | 2024

Testimonials

JRM Racing
Autumn
2024
I had the pleasure of working with Emma for my recent PR campaign and I couldn't be more thrilled with the results. Her strategic outreach led to impressive press coverage that exceeded my expectations and secured me an appearance at the Cheltenham Science Festival. Emma's attention to detail, creativity and ability to craft compelling narratives truly set her apart. I wholeheartedly recommend her for anyone looking to elevate their PR efforts!
Mette Bjerknes
Jim O’Sullivan
Autumn
Emma has collaborated with me devising, planning and implementing a communications strategy for my first novel The Steam Catcher. Her insight, expertise and friendly tenacity have proved invaluable in maximising publicity for the book through local media, creative networks and latterly, the wider publishing industry. She's also a pleasure to work with and is, most importantly of all, a lovely person.
Jim O’Sullivan
Centre for Print Research at UWE Bristol
Autumn
It has been a huge pleasure working with Emma and I would highly recommend her for any content development, copy editing, or editorial work. Her expertise and dedication are simply outstanding and I cannot recommend her highly enough.
Dr Tavs Jorgensen
Integro Accounting
Autumn
We have enlisted the expertise of Emma at SaltBaked for several projects this year. Emma’s wealth of experience is immediately apparent, and she balances this beautifully with her ability to truly listen to our business needs. Seemingly effortlessly, Emma manages to fuse reliability with creativity and competence with vision – I would highly recommend Emma and SaltBaked.
Maria Williams
Centre for Print Research at UWE Bristol
It has been such a delight to work with Emma, she can get to the heart of the story quickly and effectively to reach out to different audiences. Emma's instrumental role in our comms for launching our artist in residence programme and Cabinet of Curiosities has been a key in their ongoing success, which continues to go from strength to strength.
Carinna Parraman
Deborah Harrison Sculpture
Autumn
Emma is incredibly positive and a hugely talented writer and negotiator. Where I would be embarrassed to promote myself, Emma stepped in and worked with Gloucester Cathedral to produce a fabulous article about my sculpture ‘The Hand Of Fannie Storr’ and worked with The Bonavero Institute of Human Rights within the University of Oxford to feature my short film about my sculpture ‘Valley of the Shadow’ to be shown at the launch of Sir Malcolm Evans’ book which used the sculpture on the cover.
Deborah Harrison
Somerset Life magazine
Autumn
Emma’s monthly insights to the Somerset’s art world have inspired our readers to embrace the creative scene with gusto. Emma has never missed a deadline, her work is faultless and I wouldn’t hesitate to recommend her to other editors – although having said that, I don’t wish to praise too much – we’d be lost without her at Somerset Life!
Rachel Mead
South West Heritage Trust
Autumn
2023
Thank you so much for sharing your wonderful article, it’s brilliant! You’ve covered so much, it’s a great piece and I’m sure will bring lots of people to the exhibition.
Sarah Cox
Chris Perry Art
Autumn
2023
You are such a wonderful writer congratulations on such a lovely, lovely piece! I am so honoured by it, really you have captured exactly all the favourite things about what I am trying to do, just perfectly - thank you.
Chris Perry
Fisher GT Financial Group Pty Ltd
Summer
2023
It has been a pleasure working with you. I have read what you put together a few times and I was really touched. You have captured it so well and you write so nicely.
Peter Fisher
Hamish Blakely
Spring
2023
Your writing is quite superb, a thoroughly immersive experience. That’s quite a feat. Full of observations that manage to shift the reader’s environment.
Hamish Blakely
Discovery Art Class
Spring
2023
Oh the blog is great! Love the writing and the insight to a world I’m familiar with but have never experienced from the other side - it’s really interesting! The piece is fantastic.
Jessie Carr
Lindy Allfrey Art
Spring
2023
What a fascinating piece!! Beautifully written! I was transported to that Tuesday morning!
Lindy Allfrey
Lynne Walmsley-Lowe
Spring
2023
I really appreciated reading your fresh impressions, which you imparted in such an approachable yet analytical way.
Lynne Walmsley-Lowe
Alastair Gibson
Winter
2022
The piece of writing is exactly what I was looking for and needed, you are a very clever writer and person, how lucky am I.
Alastair Gibson
Gemma Kelly Fitness
Autumn
2022
Emma was able to package up my core messaging and business values into eloquent prose that spoke from the very heart of my brand.
Gemma Kelly
Park Gallery
Summer
2022
Emma has an great eye for detail and a mind for customers and clients. Her perspective and health check report were really useful and I look very much to draw upon her input in the future too.
Darren Chandler
Gemma Kelly Fitness
Autumn
2022
Rarely do you get to work with someone for whom their profession is such a passion and for whom it comes so naturally.
Gemma Kelly
ArtÓ
Summer
2022
Anyone can write words, but SaltBaked can make them sing.
Tony Finn
The Red Dress Studio
Winter
2023
It's a brilliant article and so beautifully written, thank you so much for understanding and connecting with the project so deeply.
Kirstie Macleod
Moorwood Art
Winter
2023
The article is absolutely fantastic! Thank you! You are very talented!
Camilla Drinkall
Sea Nest Art Studio
Winter
I received the article and I must say... it's brilliant! It's gorgeous how you catch everything in a logical composition. It's amazing to read another person's words about myself. I have always admired people who can use words vividly. Thank you!
Aga Kubish
East Quay
Spring
2024
How utterly beautiful this article is - thank you so much! It really captures what we are trying to do here so well - genuinely touched.
Jess Prendergrast
Sian Cann
Autumn
2024
Oh wow, it's brilliant! I absolutely love what you've done with my story, it's authentic and I can really feel 'me' come across in it. I'm very happy.
Sian Cann
Drawing On
Autumn
2024
I just want to let you know how pleased I am (and we all are) with the Drawing On article you crafted. It was such a lovely surprise for the group to discover! The group is very proud and thrilled to have been highlighted so meaningfully.
Revd Gill Sakakini

Got something to talk about?

We thrive on creative conversations. Whether you’re keen to explore your content needs or discuss a potential collaboration, we’d love you to get in touch.
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